Already built yourself a website? If so, you'll already know the importance of creating decent content if you want to earn money online using PPC or Solo Ads.
Surely you don't think that the major search engines will recognise a website that is bland, lacking, and without direction...? Of course you didn't!
Content is not king if your site fails to rank whenever a potential buyer scurries the web looking for something dear to them, thing is, it's YOU they're looking for.
But if you're too busy creating dull content, or you're someone who puts very little effort into your website or blog/vlog, then you're going to be in for a bit of a shock.
And if you are making the effort for your home business (which means that you are consistent with your work, always keeping your site up-to-date), then you've absolutely nothing to fret about.
So what next?
If you are passionate about your service or product, and you want to ensure it arrives in the midst of your audiences for their purchasing delight - you'd better be running ads!
Your site will do well if you test what's out there - like Solo Ads or PPC (pay-per-click), unless your site's content is so HOT that every search engine wants to throw hoards of targeted traffic your way!
Organic traffic may sound as though it's easy to acquire, but there are many factors that need considering if you're someone new to all of this online marketing stuff.
It's a dog-eat-dog world out there (always has been), so relying on search engines and social networking sites to help you to gobble up the worlds traffic is insane, unless (like I mentioned earlier) your creative content is 'gleaming' like a bar of gold bullion.
If you know that you're having difficulty in ranking, either due to having a new website which takes a while before it is recognised by search engines, or your site has been penalised in some way, you'll know you need to start investing more than just time...
Yep, you guessed right!
Money will need to be invested into some form of 'paid advertising' so that whatever you're selling or promoting actually starts to grow some legs.
Solo Ads: I have been down this route before many a time, and while I have nothing ugly to say about solos, I will mention that you should be prepared to leave money on the table if you're new to this kind of advertising.
My personal preference doesn't really come into it though... if you want to try solo ads then go for it, but don't say I haven't warned ya!
You absolutely CAN make a good return on your investment, but you will not have the control that other advertising strategies offer (more on this later).
What is a Solo Ad?
Simply put, this is a form of email advertising which involves the advertiser (you) paying a seller to share their own marketing list with you, as well as promote your offer.
The difference being that you allow the seller to write copy (short advert) for your offer/product, or service (although some allow you to write your own ad copy), to be shown to their list of potential buyers and subscribers.
And once all has been finalised, you sit and await the results.
So lets say that you know nobody in the solo world of advertising - you could potentially be given a dud list. And what do I mean by this?
To put things mildly, you might find that with an order of 'five hundred clicks' you'll be looking at paying no more than around 35-40 cents (if you find a US seller) per click if you want high quality traffic, or leads.
But what if the seller has 'weeded out' the freebie seekers and the tire kickers from their list and kept the buyers to themselves?... you know - the customers that aren't shy with their plastic.
I think you see what I'm getting at here, yes?
If this was the case, and more often than not - it is, you might as well say that you'd be wasting your money. Now, I have a serious question for you there sat at home or at the office, park bench, or coffe shop:
How can you trust that a solo ad seller is giving you a decent list like they've proposed to do? How do you REALLY know?
They have no reason to share their buyer list with you, after all you're just another stranger to them, throwing your cash their way... have a think about that just for a mere moment.
And then consider this also; a solo ad involves contacting 'potential buyers' and making them an offer, for which they'll be interested in, if it's what they need or desire.
But chances are if a potential buyer is bombarded with the same old funnels and sales rhetoric from the same seller and others, why are they going to continue opening emails just to read yours???
Now maybe you see exactly where I'm going with this - huh?
Ok, so now you might be wondering if I myself have ever made a good return on my investment (ROI) using solos before?
Yes I have done in the past, but that's enough for me, no more solo ads from now on.
Because I had to waste a tonne of money before making it back, I had to sift through multiple sellers to find the ones with a decent list that converted well.
But still, could I really trust these sellers to be giving me what they've promised - would you give me YOUR OWN buyer list?
No more of that for me. I have woken and I will stay awake in this sense from now on.
This is my preferred method of advertising. PPC allows you to develop your own strategy so that you can also target audiences in a variety of ways:
Another thing about PPC is that you only pay whenever someone actually "clicks" on your link - very cost effective method in comparison to solo ads.
More benefits include:
Not forgetting that with pay-per-click you are NOT bugging people with tonnes of emails that they have no interest in.
Just because they're on a seller's list doesn't mean that they want to be hassled by a multitude of offers from various vendors whose only interest is getting rich quick.
PPC eliminates bombarding audiences with emails, because people choose to go online and look for what they need/want via search engines - choice is theirs!
And yes, I see absolutely no harm whatsoever with "email marketing" - I just prefer to avoid those marketers who only want to SQUEEZE coin from the pockets of a trusting audience.
How about cultivating some form of rapport first with those who trust you enough to buy from you? I always make a point to respect those who believe in my work and me.
Another thing before I go:
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So I will leave it for you to decide... PPC or Solo Ad?